About

I am a global commercial and brand strategy leader with over thirteen years of experience expanding, structuring and scaling luxury and culturally-driven brands across international markets. 

Throughout my career, I have worked at the intersection of commerce, luxury and culture, partnering closely with senior leadership and teams across various organizations in the sector. These environments were often defined by high expectations, strong personalities, and complex organisational dynamics. This context shaped my ability to navigate both business decisions and human realities with clarity and discretion. 

I specialize in commercial development and global governance, and have experience leading multicultural teams, managing high-stakes projects, and overseeing multi-million dollar budgets. With a combination of strategic vision and hands-on operational execution, I translate brand ambition into market-specific plans, while aligning teams around a shared vision. I bring cultural intelligence to expansion, transformation, and repositioning phases as luxury and creative organizations are increasingly global. 

Today, through consulting, I support those organizations in clarifying their commercial strategy, optimizing distribution, or navigating transition phases, always with respect for brand integrity, people, ethics, and long-term value. 

Khaoula Ouerfelli, Consultant