About

I am a global commercial and brand strategy leader with over twelve years of experience supporting, structuring and scaling luxury and culturally-driven brands across international markets. 

Throughout my career, I have worked at the intersection of commerce, culture and luxury, partnering closely with founders and senior leadership, and teams across various companies. These environments were often defined by high expectations, strong personalities, and complex organisational dynamics. This context shaped my ability to navigate both business decisions and human realities with clarity and discretion. 

I am specialised in commercial and brand development globally, with experience collaborating with multicultural teams, managing high-stakes projects, and overseeing multi-million dollar budgets. With a combination of strategic vision and hands-on operational execution, I leverage brand coherence and sustainable growth to build business development initiatives. 

My international experience has strengthened my ability to translate brand ambition into market-specific plans, while aligning teams around a shared vision. I bring cultural intelligence to expansion, transformation, and repositioning phases as luxury, creative and lifestyle organisations are increasingly global. 

Today, through consulting, I support luxury and creative organisations in clarifying their commercial strategy, optimising distribution, or navigating leadership or organisational transitions, always with respect for brand integrity, people, ethics, and long-term value. 

Khaoula Ouerfelli, Consultant