Services

Curating selective commercial ecosystems

I advise brands on building and refining high-end distribution strategies that support growth and brand equity across a wide range of selective distribution channels. My focus is not only on volume, but coherence, selectivity, and long-term brand desirability.

Typical contexts:

• International department stores

• Concept stores and curated retail environments

• Specialty and multi-category retailers

• Cultural institutions, galleries and museums

• Interior designers, architects, and design-led prescription networks

• Luxury hospitality

I support brands and organisations with:

• Structuring or reassessing global distribution strategy

• Market and channel prioritization

• Distribution models aligned with brand positioning

• Navigating complex international retail ecosystems

• Commercial forecasts and roadmaps

• Supporting or onboarding senior commercial leaders

High-stakes guidance for leaders

I work closely with founders, entrepreneurs, creative leaders and executive teams navigating moments of transition, pressure, or strategic inflection. My approach respects both the personal reality of leadership and the strategic demands of luxury, cultural and creative organisations.

Typical contexts:

• Leadership transitions or succession moments

• Rapid international growth or (re)structuring

• Tension between creative vision and commercial execution

• Executive isolation or decision fatigue

• Sensitive departures, role redefinitions, or governance challenges

I support brands and organisations with:

• A confidential, high-trust advisory space

• Strategic clarity in complex, high-stakes environments

• Insight into power dynamics, unspoken tensions, and organizational undercurrents

• Support in aligning leadership posture with long-term brand integrity

Breaking silos, enhancing impact

I support organisations in designing cross-functional structures that improve communication, collaboration, and execution across business units and departments.

Typical contexts:

• Integrating creative, commercial, and operational teams in a new product launch

• Streamlining decision-making between sales, marketing, and design teams

• Aligning KPIs, incentives, and goals to reduce friction between regional offices

• Implementing frameworks to ensure consistent execution across multiple markets

I support brands and organisations with:

• Connecting strategy with structure

• Helping leaders build coherent cross-functional systems that empower teams through organisational design

• Reducing friction and ensure strategic initiatives are executed efficiently and consistently

• Implementing relevant rituals and routines to promote efficiency and optimise resources

• Optimising internal touchpoints to target intended goals

Maximizing performance and championing alignment

I combine rigorous analysis with practical recommendations to improve commercial and financial performance while ensuring alignment with brand strategy. I help teams become high-performing, accountable, and strategically aligned for sustainable growth.

Typical contexts:

• Fast revenue growth

• Formalisation and scaling of new structures

• Team disengagement and decrease in motivation

• High turnover

I support brands and organisations with:

• Organisational architecture

• Business process mapping and re-engineering

• Change management support

• KPIs, qualitative and quantitive goal-setting, and incentive alignment

• Role and scope clarity

• Job description creation or review